It probably goes without saying that without apps, our smartphones wouldn’t be what they are today. However, the problem with a lot of free apps these days is that in order to make money, they rely on targeted advertising which is created using data collected from you. This can feel like a huge invasion of privacy for some.
The good news is that if you own an iPhone that’s been updated to iOS 14.5, then you might have heard that Apple introduced a new privacy feature called App Tracking Transparency. This is basically a toggle that lets users decide if they want to allow apps to track them. This can be enabled system wide or you can choose to enable it on an app-by-app basis, and if you’re interested in protecting your privacy, then here’s what you need to do.
How To Turn On App Tracking Transparency
- Go to Settings
- Go to Privacy > Tracking
- You should see a list of apps that may have already requested permission. If the toggle is green, it means you’ve granted that app permission to track you, so tap on the toggle to turn it off if you’ve changed your mind.
- Alternatively if you’d rather apps not track you at all and stop requesting to track, you can tap on the “Allow Apps to Request to Track” toggle and turn it off completely.